Chatterley Valley


Job boosting scheme set to become latest Staffordshire success story

Posted by | Chatterley Valley, News | No Comments

A major business development is set to generate over 1,800 jobs in north Staffordshire after plans were given the go-ahead yesterday.

The Chatterley Valley scheme next to the A500 in Newcastle was approved by the borough council. Harworth Group submitted the application for the site off Peacock Hay Road.

The development will see units of varying sizes up to around 500,000 square feet built for industrial and distribution uses, alongside complementary food and drink uses. Chatterley Valley is part of the Ceramic Valley Enterprise Zone and is a key strategic site for the county council and Stoke-on-Trent and Staffordshire Local Enterprise Partnership.
Staffordshire County Council’s economic growth leader Mark Winnington said: “Approval of the Chatterley Valley scheme is more great news for Staffordshire early in 2019 following on from the i54 South Staffordshire western extension being given the go ahead this month.

“This is a significant development as it lies within an Enterprise Zone making it highly attractive to business and the site has excellent connectivity.

“Over 1,800 jobs are set to be generated and so we look forward to seeing construction work get under way as soon as possible.”

Stoke-on-Trent & Staffordshire Local Enterprise Partnership chairman David Frost CBE said: “This is a great step forward for the LEP’s flagship Ceramic Valley Enterprise Zone and for our region as a whole. We are seeing more and more developments gathering pace, bringing jobs, new homes and economic growth to Stoke-on-Trent and Staffordshire.

“Our priority now as a LEP is to secure the highly skilled, high value jobs that will ensure a thriving future for local communities.”


Over 1,000 jobs are already being secured at the UK’s first Ceramic Valley Enterprise Zone in just six months.

Posted by | Ceramic Valley Enterprise Zone, Chatterley Valley, Chatterley Valley East, Etruria Valley, News | No Comments

This morning sawA the official launch of the Ceramic Valley Enterprise Zone at the Moat House Hotel, on Festival Park, Stoke-on-Trent. Expressions of interest have been received from more than 40 other businesses about moving onto theA Enterprise ZoneA a with the potential to provide a further huge boost to the Stoke-on-Trent and North Staffordshire economy.

The Ceramic Valley is one of only 44 Enterprise Zones across the country and is designed to accelerate growth in a range of employment sectors. It comprises four million square feet of commercial floor space a the equivalent of 250 football pitches a and has the potential for 9,000 jobs. The zone covers six key sites along the A500 corridor a five of which are in Stoke-on-Trent and one in Newcastle-under-Lyme.

Councillor Abi Brown, Stoke-on-Trent City Councilas deputy leader, and chair of the Ceramic Valley Enterprise Zone Board, said: aWe know the potential of the Enterprise Zone is huge, and the success in attracting businesses so far is fantastic. This has come through really close work with developers from a very early stage to understand their needs, as well as wide spread and innovative ways of promoting the benefits that it has to offer a this includes at international ceramic trade shows and even advertising on a local haulage companyas trucks.

aThis hard work is paying off, and the interest we have received from national and international businesses is really positive. It clearly demonstrates the confidence that is growing in the local economy.

aThere is interest in all six sites, and strong progress is already being made at Etruria Valley and at Highgate Ravensdale a where construction and visual signs of development are clear. Parcel delivery company DPD and carvery restaurant Brindley Farm are already on site and operational at Etruria Valley and Tile Mountain is building a distribution hub at Highgate Ravensdale.

aCurrent and proposed activity across the Enterprise Zone will already account for more than 1,000 jobs a with another 8,000 to come. This is great news for the local workforce and proves that businesses are recognising the benefits that investing in the area will bring.a

Enterprise Zone status helps to reduce the costs and barriers to business growth, making the site a real pull for international investors.

The six areas will regenerate largely brownfield land, with the potential for many multi-million pound investments over the next decade.

Benefits to businesses include a significant rate reduction over a five year period on five of the sites, enhanced capital allowances at the Etruria Valley site, and in certain circumstances, gap funding can be considered to support development.

Stoke-on-Trent and Staffordshire Local Enterprise Partnership chairman David Frost CBE said: aThe Ceramic Valley Enterprise Zone is a flagship project for the LEP and we are delighted with the amount of national and international interest this launch event is generating.

aThe Enterprise Zone is good news for our economy in stimulating inward investment, driving business growth and creating more and better jobs for local people. It is a very strong marketing tool, strengthening the reputation of Stoke-on-Trent and Staffordshire as a great location with excellent transport links, an enthusiastic workforce and a positive, forward-thinking approach to innovation and growth.a

The official launch event took place in front of over 200 investors, developers, government officials and business leaders. ItA included a key presentation by prominent government advisor Jackie Sadek, chief executive of UK Regeneration, who has followed regeneration in the city for a number of years.

The event also showcased the new Ceramic Valley Enterprise Zone app, which includes interactive digital content and news updates, with video footage and overhead images of the site.

Councillor Elizabeth Shenton, leader of Newcastle-under-Lyme Borough Council, said: aThe Ceramic Valley Enterprise Zone is a major step forward in North Staffordshireas offer to businesses looking to relocate. It includes a significant site in the Chatterley Valley, within the borough boundary, which will benefit from excellent road links via the Tunstall by-pass and the A500.

aThere has been interest from potential developers and discussions are on-going.a

Staffordshire County Council leader Philip Atkins said: aThe Chatterley Valley West site adds to the portfolio of prime business development sites in Staffordshire and Stoke-on-Trent. We will progress the delivery of the supporting infrastructure to the site a making it ready for business as soon as possible.

aWith the potential for one million square feet of commercial space, business rate relief because of the Enterprise Zone status and excellent connectivity, itas already attracting significant interest. The site will bring huge benefits locally, ensuring all business rates generated are retained by the local enterprise partnership.a

Ceramic Valley already attracting ‘significant interest’

Posted by | Chatterley Valley, Chatterley Valley East, Etruria Valley, News | No Comments


National and international companies are already expressing an interest in the Ceramic Valley, less than two weeks since the area was granted Enterprise Zone status by government.

Deputy council leader Abi Brown has revealed that the city council is in talks with major UK and overseas companies about the potential of the site.

At the end of November the government announced Ceramic Valley as one of only 18 new Enterprise Zones across the country, despite massive competition.

The zone is a partnership between Stoke-on-Trent City Council and Newcastle-under-Lyme Borough Council. It comprises a chain of five enterprise development locations along the A500 corridor through the city and one in Newcastle-under-Lyme. Based on nationally recognised standards for business use floor space, the sites are large enough to accommodate 9,000 new jobs in the city.

Enterprise Zone status helps to reduce the costs and barriers to business growth, making the city a real pull for international investors.

The six areas will regenerate over 240 hectares of largely brownfield land, with the potential for over AL2.5 billion of investment over the next decade.

Councillor Brown said: “Our phones haven’t stopped ringing since the announcement by government, and it is fabulous news that there is already such interest.

“We have had significant interest from UK and overseas companies, and that dialogue will continue. We are working hard to secure investment for the area.

“Attracting Enterprise Zone status is another shot in the arm for our city’s economy. We’re already one of the country’s fastest growing economies and this status shows the confidence from government in our achievements and future ambition.”

Elizabeth Shenton, Leader of Newcastle-under-Lyme Borough Council, said, “Ceramic Valley is big news for North Staffordshire and what we are jointly trying to achieve for the economic future of the area.

“The first phase of the borough’s Chatterley Valley site is a key part of the Ceramic Valley Enterprise Zone and has already seen the creation of the outstanding Blue Planet building, now a significant part of JCB’s global business.

“The next phase of the Chatterley Valley project is to deliver the 40 hectares of land to the west of the railway land and we are in talks with developer Harworth Estates about plans to bring this forward, both for large scale inward investment purposes and for small business accommodation. Hopefully, this would help bring a further 1,500 jobs to the area.”

Ceramic Valley Enterprise Zone gets the go-ahead

Posted by | Chatterley Valley, Chatterley Valley East, Etruria Valley, News | No Comments

Government approval for a new Ceramic Valley Enterprise Zone in Stoke-on-Trent and North Staffordshire has been warmly welcomed by the Stoke-on-Trent and Staffordshire Local Enterprise Partnership (LEP), which coordinated the bid.

Chancellor George Osborne today gave the go-ahead for Ceramic Valley, one of 26 new enterprise zones announced as part of the Autumn Statement and Spending Review.

Ceramic Valley will be the country’s first high-technology ceramics enterprise zone, and will be developed on land along the A500 corridor in Stoke-on-Trent and Newcastle-under-Lyme. The extra funding and investment available through the zone will help to expand the area’s advanced manufacturing sector, one of the LEP’s top priorities for economic growth, and develop new technologies for engineering

Stoke-on-Trent and Staffordshire LEP chairman David Frost CBE said he was delighted by today’s news that the Government had backed the bid. Ceramic Valley would be great news for the local economy by driving business growth and creating more and better jobs for local residents, he added.

“The Enterprise Zone will have a major positive impact for our area, not only in financial benefits to businesses and the LEP, but also in raising the profile of Stoke-on-Trent and Staffordshire,” he said.

“An Enterprise Zone is a very strong marketing tool in attracting inward investment and strengthening our reputation nationally and internationally as a great location with a forward-looking, positive approach to innovation and growth.”

The Ceramic Valley scheme aims to create 9,000 jobs by developing mainly brownfield sites along the A500 corridor, including at Tunstall, Chatterley Valley, Etruria Valley, and Cliffe Vale.

The city’s research expertise, skills, supply chains and connectivity make Stoke-on-Trent a natural hub for advanced ceramics, and the rapid growth of a Ceramic Valley will enable the UK to compete with the growing technical ceramics sectors in the US, Germany and Italy. The scheme will help to speed up the diversification of the area’s key industry from pottery to technical ceramics.

Businesses basing themselves in Enterprise Zones can access a number of benefits including up to 100% business rate discount worth up to £275,000 per business over a 5-year period and enhanced capital allowances (tax relief) to businesses making large investments in plant and machinery.

There is also 100% retention of business rate growth for LEPS, to enable them to fund development on Enterprise Zones.


Blue Planet part of the Big Yellow

Posted by | Chatterley Valley, Chatterley Valley East | No Comments

Friday, 12th of July 2013

JCB Take Blue PlanetWorld-renowned company JCB announced today it is to create dozens of new jobs after agreeing a deal with Gazeley Developments and Newcastle-under-Lyme Borough Council.

The global construction equipment manufacturer is to lease the environmentally friendly Blue Planet building in Chatterley Valley, Newcastle.

JCB will employ around 60 people at the hub by the end of this year and it is estimated that the number of new jobs will rise to more than 300 over the next two years.

Newcastle-under-Lyme Borough Council has negotiated the signing of a 10 year option on 7.7 acres of land situated next to Blue Planet for the digger giant’s future expansion needs.

The Blue Planet will be the central service point for supplier-bought components used in the manufacture and assembly of JCB machines and it will serve JCB’s 11 plants in the UK as well as its 11 overseas factories.

The Blue Planet building, which will be branded with the JCB name, will be a new logistics hub for the company.

The key to the deal has been a massive investment from national government. The Regional Growth Fund (RGF) is contributing AL2.9m to fund job creation on the site and to provide training programmes.

Cllr. Gareth Snell, Leader of the Borough Council, said: “We are absolutely thrilled that JCB are going to be long-term tenants in the Blue Planet building, a superb example of technological and environmental advances in warehouse development. ”

The Leader added: “We are very proud to have played a part in it being built in Newcastle and that such a successful brand will be making full use of it.

“We will continue to support JCB once they take occupation of the building in the hope that their global business continues to grow and therefore benefit the local economy.”

Business Secretary Vince Cable has added his support for JCB’s move into Newcastle. He said: “We need growth that is more evenly balanced across the country. That is why we are supporting firms such as JCB through the Regional Growth Fund, which will enhance their infrastructure and bring long-term employment to the area.

“Our recent construction industrial strategy underlines the importance of the sector to the economy and is a further boost to the industry as a whole. It will attract further investment and create jobs at an important manufacturing hub in Staffordshire.”

The Blue Planet building has become a blueprint for excellence and was the first building in the world to receive a BREEAM best practice in sustainable building design rating of “Outstanding”.

The 383,000 sq ft building already exceeds the UK government’s 60 per cent Co2 reduction target, set for 2050, as well as delivering a range of innovative operational cost savings and a superb working environment.

Some of the on-site renewable energy features of the building are:

  • roof mounted solar panels which provide lighting to 50 per cent of the office block during an 8 hour day
  • panels on the outside of the building which allow naturally heated air into the internal heating system
  • a rainwater collection system a solar thermal hot water system which pre-heats water for use in the offices
  • cost efficient under floor heating system energy
  • efficient lighting which is linked to movement sensors

This new deal represents good news for local people as well. It is envisaged that JCB will be expanding their workforce by around 300, creating much-needed new jobs in the area.

In the longer term this number could double if the company takes up the option to expand on to the adjacent land, with even more jobs being delivered locally if local companies could benefit from supply chain opportunities.

JCB are expected to carry out preparatory work from July and to move into the building by the end of summer.

Chief Executive Officer at JCB, Alan Blake, said, “Staffordshire is where JCB’s business started nearly 68 years ago and I’m delighted that our latest expansion is creating jobs in the county which has been our home for so long.

“Staffordshire is a fantastic place to do business and this site offers some huge advantages for JCB, particularly with transport links to the A500 and M6.”

Commenting on the announcement Gazeley CEO Pat McGillycuddy said: “We are absolutely delighted to have signed JCB at Blue Planet in order to pave the way for their continued growth and global expansion.”

Privacy Policy