New Game-Changing Developments

Across Stoke-on-Trent and Staffordshire, cranes and diggers can be seen creating new space for the jobs, shops and leisure facilities of the future. More than £2 billion of new developments have been unlocked by public sector partners. These key projects include:

South Staffordshire Enterprise Zone

i54 South Staffordshire is a 91 hectare (226 acre) strategic site, adjacent to the M54 motorway and with excellent access to the national motorway network. Major investors on the site include Jaguar Land Rover, who are developing their new Engine Manufacturing Centre; aerospace company MOOG; Eurofins, the food laboratory testing company; and International Security Printers. Occupiers can benefit from business rate discount worth up to £275,000 over five years; simplified planning; support for superfast broadband and assistance with international trade opportunities.

Ceramic Valley Enterprise Zone

The Ceramic Valley Enterprise Zone (EZ) is based on a simple premise, focusing on unlocking seven key sites along the strategic A500 Corridor to accelerate investment in a range of employment sectors, including:

  • Developing a “Ceramics Valley”, capitalising on the city’s unique selling point as the World Capital of Ceramics, home of the UK ceramics industry, and accelerating the diversification into technical ceramics;
  • Taking advantage of our unique strategic location at the heart of an engineering and automotive triangle between car assembly plants in the West Midlands, Merseyside and Derby – creating a compelling supply chain offer;
  • Building on the momentum created through the city’s unique energy offer, and Government investment and private sector interest in the proposed district heat network.

For more information see our Ceramic Valley Enterprise Zone Page

Smithfield Stoke-on-Trent

Work is well advanced in the creation of a new central business district for Stoke-on-Trent. The Smithfield development includes 1.2 million ft.² of new office, retail and hotel space, creating more than 4200 jobs. The first phase includes 210,000 ft.² of office accommodation in two buildings, both of which are now fully let.  The next phase of development will include a 140 bed Hilton Garden Inn hotel, and a private rented scheme of 151 residences, construction of which will start later in 2018. For information on the PRS click here
For more information on the Smithfield scheme visit |or view the development at  Smithfield Gallery

Keele University Science and Business Park

With more than 50 businesses including Biocomposites, Siemens Wind Power R&D, Navman Wireless, Capita, Adecco and Imtech, Keele University Science and Business Park is a proven location for medical, IT, CleanTech and professional services. Proposed expansion of the park will include a hotel and conference centre as well as development plots totalling more than 35 acres.


A collaboration of Staffordshire University, Stoke-on-Trent College and City of Stoke-on-Trent Sixth Form College is investing in world-class education facilities within the University Quarter. The projects will help to produce a highly skilled workforce for the future and will spur wider regeneration of the area by investing in new facilities based around the needs of local employers.

Tel : 0300 111 8005
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