Chatterley Valley West – CVEZ


Site Description: A new strategic development siteA within the Newcastle-under-Lyme Borough boundary. Located by the A500, giving access to the M6 motorway and A50 trunk road. The site comprises of 38 hectares (94 acres) net with outline planning consent for high quality B1, B2 & B8 . The site also has a current live rail siding with direct access to the West Coast Main Line. Chatterley Valley West is part of the Ceramic Valley Enterprise Zone and is subject to Business Rate Relief.

Overall Developable Land: 38 hectares (94 acres) net

Range of plot size: N/A

Planning Use: B1, B2, B8 and C1

Site Owner: Harworth Estates

Planning Authority: Newcastle-under-Lyme Borough Council

Major Local Companies: JCB, Churchill China, Michelin Tyre (UK) plc, Waterford Wedgwood plc, Royal Mail, Asda, Vodafone

Workforce: 357,294 within thirty minute drive-time

Developer: Harworth Estates

Sat Nav: ST6 4PY (Lowlands Road)


Birmingham 48 miles (77km)
London 157 miles (251km)
Manchester 45 miles (72km)
Sheffield 57 miles (91km)
Folkestone 242 miles (387km)
Harwich 212 miles (339km)
Hull 130 miles (208km)
Southampton 190 miles (307km)
Birmingham International 57 miles (91km)
Manchester International 39 miles (62km)
Nottingham East Midlands 44 miles (73km)
M1 (Junction 23a) 46 miles (74km)
M6 (Junction 15) 7 miles (11km)

Thursday, 15th of October 2009

The striking 3-storey BREEAM Excellent rated serviced office development by Northern Trust has now opened for business on Chatterley Valley. Suites are available for 1 to 25 people and the centre also offers 3 high specification meeting and conference rooms that can cater for up to 30 people. Sitting alongside the multi-award winning Blue Planet development by Gazeley, Genesis is in good company. For more information view

Genesis ready for occupiers

Wednesday, 29th of July 2009

The striking 33,000sqft Genesis Enterprise Centre by Northern Trust on Chatterley Valley is almost ready for occupiers and goes live on 17th August. Genesis offers a total of 94 individual office suites, which are capable of accommodating around 425 workstations in total. Included in the serviced office package is furniture, telephone line rental and broadband internet access. The building also includes three meeting / conference rooms that can accommodate up to 40 delegates.

For more information go to

World-first for Blue Planet

Thursday, 16th of April 2009

Gazeley Developments has just raised the bar for sustainable industrial development by achieving a world first BREEAM Outstanding award for their 385,000sqft logistics centre at Chatterley Valley.

Workshop units near practical completion

Tuesday, 17th of February 2009

27th February is completion day for the 27,687sqft of workshop space constructed by Northern Trust at North Staffs Business Park that forms part of wider Chatterley Valley site. Units are available from 1,099sqft to 3,672sqft. Summer will see the completion of the 30,000sqft North Staffs Enterprise Centre.

Blue Planet takes shape

Thursday, 2nd of October 2008

With cladding now well advanced on the Gazeley speculative 385,000sqft carbon positive distribution centre at Chatterley Valley, the design cues from the original cgi are now clearly visible from the aerial shot.

Steel out of the ground at Blue Planet

Monday, 14th of July 2008

As the picture shows the iconic carbon neutral 385,000sqft unit by Gazeley is beginning to take shape at Chatterley Valley . The steel work for the detached offices is now clearly identifiable and the cgi image illustrates how the roof integrates them into the main building. And on an adjacent plot, Northern Trust have started building out their 30,000sqft, 3 storey Enterprise Centre and 28,00sqft managed workspace scheme.

Gazeley win approval for Carbon Positive unit

Wednesday, 30th of April 2008

Following planning approval, Gazeley Developments will also be making a start this month at Chatterley Valley on a 385,000sqft unit that forms part of the carbon positive Blue Planet sustainable industrial development scheme.

Northern Trust ready to go with flagship scheme

Monday, 28th of April 2008

Northern Trust Group will be staring on site during May on their flagship 30,000ft2, 3 storey Enterprise Centre that will be complemented by 28,000ft2 of managed workspace. Office units will be from 173 to 790ft2 with workshops from 1,077 to 2540ft2.

AWM go with Gazeley

Friday, 9th of November 2007

Advantage West Midlands has chosen Gazeley Developments as the preferred developer for the 31 acre Lowlands Road site that forms part of Chatterley Valley.

Blue Planet represents the Gazeley blue print for sustainable industrial development. The scheme will include;

Thermally efficient buildings with air tightness and thermal insulation 25 per cent better than current building regulations

Efficient systems for further building energy reduction, utilising cutting-edge lighting, maximum use of natural light, underfloor heating and a solar panel walls

The latest solar cell technology implanted into special roof lights which eliminate night time light pollution

Kinetic plates which capture energy every time a vehicle enters the site

In addition, there will be a micro bio-fuel power plant that will supply not only the development but provide power for up to 650 local homes. Development will include a single unit up to 385,000sqft along with 3 units from 18,000 to 40,000sqft and totalling 116,000sqft.

Northern Trust chosen as preferred developer

Friday, 1st of June 2007

Advantage West Midlands and Stoke-on-Trent City Council have appointed Northern Trust as the preferred developer to build a flagship AL9 million Enterprise Centre and complex of managed workspace at Chatterley Valley, one of the key gateways into North Staffordshire.

Construction work is expected to start later this year on the 30,000 sq ft Enterprise Centre together with 28,000 sqft of managed workspace at Goldendale West, in Chatterley Road and the high-quality, cutting-edge designed three-storey building is expected to be ready for business in 2008.

The Enterprise Centre will comprise a net lettable area of nearly 30,000 sq ft, providing 89 small office suites suitable for small businesses, ranging in size from 173-790 sq ft.

There will also be 27,818 sq ft of managed workspace adjoining the Enterprise Centre, with units ranging from 1,077-2,540 sq ft.

One hectare (2.4 acres) of the 3.43 hectare (8.4 acres) development has been has been retained for grow-on space.

Northern Trust, a property and investment company based in Chorley, Lancashire, was selected by tender process for the development by Advantage West Midlands, the North Staffordshire Regeneration Zone and Stoke-on-Trent City Council.

Goldendale West is the first phase of the £30 million Chatterley Valley development scheme led by Advantage West Midlands which will see around 70 hectares of former colliery land transformed into a major employment site, creating or safeguarding around 4,000 jobs over the next decade.

Stuart Kirkwood, Director of Development at Advantage West Midlands, said: “This is a major milestone for North Staffordshire. After a complex project of land assembly and remediation over a number of years, work will start later this year on the first phase of the scheme.

“Northern Trust bring with them a wealth of experience in high quality managed workspace and developing buildings which meet the latest standards of sustainability and BREEAM requirements.

“Goldendale West will set a green benchmark for the rest of the Chatterley Valley scheme to follow in terms of tone and quality of design, materials and sustainability.”

Mike Grindrod, Development Director at Northern Trust, said: “We are delighted to have been selected for this prestigious gateway development in North Staffordshire and we are looking forward to working with Advantage West Midlands and Stoke-on-Trent City Council to bring this exciting project to fruition.

“Northern Trust has a long established track record of working in partnership with the public sector in achieving environmentally sustainable developments to meet the needs of the local economy.

“Businesses and entrepreneurs can look forward to seeing the development of high quality office suites suitable for SMEs and start-ups, superb fitted office accommodation fully networked for IT, manned receptions and on-site meeting rooms.”

Mark Meredith, Elected Mayor for Stoke-on-Trent, said: “The start of work on the Goldendale West site is great news for the economy of the area and a further indicator that the city is on the up with new job creation projects from Goldendale in the north to Trentham Lakes in the south.

“Exciting plans are also emerging for the city centre with the unveiling of a £100 million plan to transform the area earlier this month.

“The appointment of Northern Trust is the second major boost for enterprise in North Staffordshire this week.

“The area was named the West Midlands Enterprise Capital for 2007 in a national competition run by the Department of Trade and Industry’s Small Business Service.”

Northern Trust was established in 1962 and is now one of the largest and most successful privately owned property investment, development and land regeneration companies in the UK. Their existing property portfolio is extensive, with in excess of 8 million sq ft of industrial/trade and office parks and more than 1.5 million sq ft has been developed or is under construction in over 30 locations throughout the Midlands and North of England. The company is continuing to expand through new investment, development, and land regeneration opportunities.

AWM invites expressions of interest

Friday, 1st of June 2007

Advantage West Midlands has put the 30.9 acre Lowlands Road site on the market for expressions of interest. The plot is serviced and is effectively two plots of 23.2 acres and 7.7 acres and there is outline consent for a single unit of 385,000sqft. The closing date for expressions of interest is 27th July

8 acre Goldendale to be brought forward

Friday, 8th of September 2006

The Goldendale section of the site is to be brought to the market in the very near future.

Enterprise Centre earmarked for Goldendale

Tuesday, 4th of April 2006

North Staffordshire Regeneration Zone are looking to incorporate up to 30,000sqft of enterprise provision on Goldendale West.

AWM to get infrastructure work underway

Friday, 13th of January 2006

Planning consent has been granted to Advantage West Midlands to begin commencement of a £4m infrastructure programme that will see the 50 acre Lowlands Road component of the site be made available to developers by the end of 2006 and following a marketing exercise during the Spring.


Over 1,000 jobs are already being secured at the UK’s first Ceramic Valley Enterprise Zone in just six months.

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This morning sawA the official launch of the Ceramic Valley Enterprise Zone at the Moat House Hotel, on Festival Park, Stoke-on-Trent. Expressions of interest have been received from more than 40 other businesses about moving onto theA Enterprise ZoneA a with the potential to provide a further huge boost to the Stoke-on-Trent and North Staffordshire economy.

The Ceramic Valley is one of only 44 Enterprise Zones across the country and is designed to accelerate growth in a range of employment sectors. It comprises four million square feet of commercial floor space a the equivalent of 250 football pitches a and has the potential for 9,000 jobs. The zone covers six key sites along the A500 corridor a five of which are in Stoke-on-Trent and one in Newcastle-under-Lyme.

Councillor Abi Brown, Stoke-on-Trent City Councilas deputy leader, and chair of the Ceramic Valley Enterprise Zone Board, said: aWe know the potential of the Enterprise Zone is huge, and the success in attracting businesses so far is fantastic. This has come through really close work with developers from a very early stage to understand their needs, as well as wide spread and innovative ways of promoting the benefits that it has to offer a this includes at international ceramic trade shows and even advertising on a local haulage companyas trucks.

aThis hard work is paying off, and the interest we have received from national and international businesses is really positive. It clearly demonstrates the confidence that is growing in the local economy.

aThere is interest in all six sites, and strong progress is already being made at Etruria Valley and at Highgate Ravensdale a where construction and visual signs of development are clear. Parcel delivery company DPD and carvery restaurant Brindley Farm are already on site and operational at Etruria Valley and Tile Mountain is building a distribution hub at Highgate Ravensdale.

aCurrent and proposed activity across the Enterprise Zone will already account for more than 1,000 jobs a with another 8,000 to come. This is great news for the local workforce and proves that businesses are recognising the benefits that investing in the area will bring.a

Enterprise Zone status helps to reduce the costs and barriers to business growth, making the site a real pull for international investors.

The six areas will regenerate largely brownfield land, with the potential for many multi-million pound investments over the next decade.

Benefits to businesses include a significant rate reduction over a five year period on five of the sites, enhanced capital allowances at the Etruria Valley site, and in certain circumstances, gap funding can be considered to support development.

Stoke-on-Trent and Staffordshire Local Enterprise Partnership chairman David Frost CBE said: aThe Ceramic Valley Enterprise Zone is a flagship project for the LEP and we are delighted with the amount of national and international interest this launch event is generating.

aThe Enterprise Zone is good news for our economy in stimulating inward investment, driving business growth and creating more and better jobs for local people. It is a very strong marketing tool, strengthening the reputation of Stoke-on-Trent and Staffordshire as a great location with excellent transport links, an enthusiastic workforce and a positive, forward-thinking approach to innovation and growth.a

The official launch event took place in front of over 200 investors, developers, government officials and business leaders. ItA included a key presentation by prominent government advisor Jackie Sadek, chief executive of UK Regeneration, who has followed regeneration in the city for a number of years.

The event also showcased the new Ceramic Valley Enterprise Zone app, which includes interactive digital content and news updates, with video footage and overhead images of the site.

Councillor Elizabeth Shenton, leader of Newcastle-under-Lyme Borough Council, said: aThe Ceramic Valley Enterprise Zone is a major step forward in North Staffordshireas offer to businesses looking to relocate. It includes a significant site in the Chatterley Valley, within the borough boundary, which will benefit from excellent road links via the Tunstall by-pass and the A500.

aThere has been interest from potential developers and discussions are on-going.a

Staffordshire County Council leader Philip Atkins said: aThe Chatterley Valley West site adds to the portfolio of prime business development sites in Staffordshire and Stoke-on-Trent. We will progress the delivery of the supporting infrastructure to the site a making it ready for business as soon as possible.

aWith the potential for one million square feet of commercial space, business rate relief because of the Enterprise Zone status and excellent connectivity, itas already attracting significant interest. The site will bring huge benefits locally, ensuring all business rates generated are retained by the local enterprise partnership.a

Ceramic Valley already attracting ‘significant interest’

Posted by | Chatterley Valley, Chatterley Valley East, Etruria Valley, News | No Comments


National and international companies are already expressing an interest in the Ceramic Valley, less than two weeks since the area was granted Enterprise Zone status by government.

Deputy council leader Abi Brown has revealed that the city council is in talks with major UK and overseas companies about the potential of the site.

At the end of November the government announced Ceramic Valley as one of only 18 new Enterprise Zones across the country, despite massive competition.

The zone is a partnership between Stoke-on-Trent City Council and Newcastle-under-Lyme Borough Council. It comprises a chain of five enterprise development locations along the A500 corridor through the city and one in Newcastle-under-Lyme. Based on nationally recognised standards for business use floor space, the sites are large enough to accommodate 9,000 new jobs in the city.

Enterprise Zone status helps to reduce the costs and barriers to business growth, making the city a real pull for international investors.

The six areas will regenerate over 240 hectares of largely brownfield land, with the potential for over AL2.5 billion of investment over the next decade.

Councillor Brown said: “Our phones haven’t stopped ringing since the announcement by government, and it is fabulous news that there is already such interest.

“We have had significant interest from UK and overseas companies, and that dialogue will continue. We are working hard to secure investment for the area.

“Attracting Enterprise Zone status is another shot in the arm for our city’s economy. We’re already one of the country’s fastest growing economies and this status shows the confidence from government in our achievements and future ambition.”

Elizabeth Shenton, Leader of Newcastle-under-Lyme Borough Council, said, “Ceramic Valley is big news for North Staffordshire and what we are jointly trying to achieve for the economic future of the area.

“The first phase of the borough’s Chatterley Valley site is a key part of the Ceramic Valley Enterprise Zone and has already seen the creation of the outstanding Blue Planet building, now a significant part of JCB’s global business.

“The next phase of the Chatterley Valley project is to deliver the 40 hectares of land to the west of the railway land and we are in talks with developer Harworth Estates about plans to bring this forward, both for large scale inward investment purposes and for small business accommodation. Hopefully, this would help bring a further 1,500 jobs to the area.”

Ceramic Valley Enterprise Zone gets the go-ahead

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Government approval for a new Ceramic Valley Enterprise Zone in Stoke-on-Trent and North Staffordshire has been warmly welcomed by the Stoke-on-Trent and Staffordshire Local Enterprise Partnership (LEP), which coordinated the bid.

Chancellor George Osborne today gave the go-ahead for Ceramic Valley, one of 26 new enterprise zones announced as part of the Autumn Statement and Spending Review.

Ceramic Valley will be the country’s first high-technology ceramics enterprise zone, and will be developed on land along the A500 corridor in Stoke-on-Trent and Newcastle-under-Lyme. The extra funding and investment available through the zone will help to expand the area’s advanced manufacturing sector, one of the LEP’s top priorities for economic growth, and develop new technologies for engineering

Stoke-on-Trent and Staffordshire LEP chairman David Frost CBE said he was delighted by today’s news that the Government had backed the bid. Ceramic Valley would be great news for the local economy by driving business growth and creating more and better jobs for local residents, he added.

“The Enterprise Zone will have a major positive impact for our area, not only in financial benefits to businesses and the LEP, but also in raising the profile of Stoke-on-Trent and Staffordshire,” he said.

“An Enterprise Zone is a very strong marketing tool in attracting inward investment and strengthening our reputation nationally and internationally as a great location with a forward-looking, positive approach to innovation and growth.”

The Ceramic Valley scheme aims to create 9,000 jobs by developing mainly brownfield sites along the A500 corridor, including at Tunstall, Chatterley Valley, Etruria Valley, and Cliffe Vale.

The city’s research expertise, skills, supply chains and connectivity make Stoke-on-Trent a natural hub for advanced ceramics, and the rapid growth of a Ceramic Valley will enable the UK to compete with the growing technical ceramics sectors in the US, Germany and Italy. The scheme will help to speed up the diversification of the area’s key industry from pottery to technical ceramics.

Businesses basing themselves in Enterprise Zones can access a number of benefits including up to 100% business rate discount worth up to £275,000 per business over a 5-year period and enhanced capital allowances (tax relief) to businesses making large investments in plant and machinery.

There is also 100% retention of business rate growth for LEPS, to enable them to fund development on Enterprise Zones.


Blue Planet part of the Big Yellow

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Friday, 12th of July 2013

JCB Take Blue PlanetWorld-renowned company JCB announced today it is to create dozens of new jobs after agreeing a deal with Gazeley Developments and Newcastle-under-Lyme Borough Council.

The global construction equipment manufacturer is to lease the environmentally friendly Blue Planet building in Chatterley Valley, Newcastle.

JCB will employ around 60 people at the hub by the end of this year and it is estimated that the number of new jobs will rise to more than 300 over the next two years.

Newcastle-under-Lyme Borough Council has negotiated the signing of a 10 year option on 7.7 acres of land situated next to Blue Planet for the digger giant’s future expansion needs.

The Blue Planet will be the central service point for supplier-bought components used in the manufacture and assembly of JCB machines and it will serve JCB’s 11 plants in the UK as well as its 11 overseas factories.

The Blue Planet building, which will be branded with the JCB name, will be a new logistics hub for the company.

The key to the deal has been a massive investment from national government. The Regional Growth Fund (RGF) is contributing AL2.9m to fund job creation on the site and to provide training programmes.

Cllr. Gareth Snell, Leader of the Borough Council, said: “We are absolutely thrilled that JCB are going to be long-term tenants in the Blue Planet building, a superb example of technological and environmental advances in warehouse development. ”

The Leader added: “We are very proud to have played a part in it being built in Newcastle and that such a successful brand will be making full use of it.

“We will continue to support JCB once they take occupation of the building in the hope that their global business continues to grow and therefore benefit the local economy.”

Business Secretary Vince Cable has added his support for JCB’s move into Newcastle. He said: “We need growth that is more evenly balanced across the country. That is why we are supporting firms such as JCB through the Regional Growth Fund, which will enhance their infrastructure and bring long-term employment to the area.

“Our recent construction industrial strategy underlines the importance of the sector to the economy and is a further boost to the industry as a whole. It will attract further investment and create jobs at an important manufacturing hub in Staffordshire.”

The Blue Planet building has become a blueprint for excellence and was the first building in the world to receive a BREEAM best practice in sustainable building design rating of “Outstanding”.

The 383,000 sq ft building already exceeds the UK government’s 60 per cent Co2 reduction target, set for 2050, as well as delivering a range of innovative operational cost savings and a superb working environment.

Some of the on-site renewable energy features of the building are:

  • roof mounted solar panels which provide lighting to 50 per cent of the office block during an 8 hour day
  • panels on the outside of the building which allow naturally heated air into the internal heating system
  • a rainwater collection system a solar thermal hot water system which pre-heats water for use in the offices
  • cost efficient under floor heating system energy
  • efficient lighting which is linked to movement sensors

This new deal represents good news for local people as well. It is envisaged that JCB will be expanding their workforce by around 300, creating much-needed new jobs in the area.

In the longer term this number could double if the company takes up the option to expand on to the adjacent land, with even more jobs being delivered locally if local companies could benefit from supply chain opportunities.

JCB are expected to carry out preparatory work from July and to move into the building by the end of summer.

Chief Executive Officer at JCB, Alan Blake, said, “Staffordshire is where JCB’s business started nearly 68 years ago and I’m delighted that our latest expansion is creating jobs in the county which has been our home for so long.

“Staffordshire is a fantastic place to do business and this site offers some huge advantages for JCB, particularly with transport links to the A500 and M6.”

Commenting on the announcement Gazeley CEO Pat McGillycuddy said: “We are absolutely delighted to have signed JCB at Blue Planet in order to pave the way for their continued growth and global expansion.”

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