Etruria Valley – CVEZ


Site Description: A strategic site located immediately off the A500 with close proximity to the City Centre. Majority of the site, known as Festival Park, was formerly a steelworks extending to c.315 acres with over 600,000 sq ft of office and business space and over 400,000 sq ft of retail and leisure development already completed. Situated on site includes a four star hotel, five restaurants, a multi-screen cinema, ten pin bowling and an indoor water complex. Etruria Valley is an extension of Festival Park with development opportunity available in Phase 2 which extends to c.75 acres. Initial development of Phase 2 commenced in 2008 which comprise an 80,885 sq ft call centre pre-let to Vodafone, a 7,850 sq ft office pre-sold to Hanley Economic Building Society, a 35,900 sq ft building pre-sold to Wade Ceramics Ltd and a pre-let to DPD.A Under construction is the new depot for the West Midlands Ambulance Service. Etruria Valley forms part of the Ceramic Valley Enterprise Zone and is subject to Enhanced Capital Allowances.

Overall Developable Land: 30 hectares (75 acres) gross, 12 hectares (30 acres) net.

Planning Use: B1, B2 and B8

Site Owner: Stoke-on-Trent Regeneration 01782 281844

Planning Authority: Stoke-on-Trent City Council.

Major Local Companies: Vodafone, GSH, Wardell Armstrong, HSBC, bet365 and DPD

Workforce: 357,294 within thirty minute drive time

Sat Nav: ST1 5NP


Birmingham 48 miles (78km)
London 161 miles (260km)
Manchester 44 mles (70km)
Sheffield 49A miles (80km)
Folkestone 240 miles (386km)
Harwich 215 miles (346km)
Hull 147 miles (237km)
Southampton 186 miles (299km)
Birmingham International 57 miles (91km)
Manchester International 37 miles (60km)
Nottinham East Midlands 47 miles (76km)
M1 (Junction 23a) 43 miles (69km)
M6 (Junction 15) 5.5A miles (9km)

bet365 To Build Leisure And Training Centre For Staff

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bet365 the Stoke-on-Trent based online gaming company is investing £7.7m to improve the health and wellbeing of its Head Quarters’ staff.

It has contracted with St Modwen Developments to build a 33,500 sq. ft. leisure and training centre, including two five-a-side football pitches, a multi games area, changing rooms, training rooms and offices, near to their head quarters on the Etruria Valley site in Stoke-on-Trent. This will be a ten month programme and is expected to commence next month.

Richard Smith, group property director at bet365, said: “We realise the importance of health and wellness in the workplace and encourage colleagues to enjoy the new facilities once completed.”

Euan Lindsay, development manager for St Modwen, said: “This really is an exciting development for the Etruria Valley site and we are very pleased to be able to assist bet365 to further develop its facilities here in Stoke-on-Trent.

“Following the recent developments for DPD and the West Midlands Ambulance Service, we are seeing significant ongoing investment in Etruria Valley and look forward to further developments coming on stream.”


AL40m road scheme to open up key Stoke-on-Trent employment sites

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Jack Brereton and David Frost are pictured at the Etruria Valley site

A AL40 million road scheme is set to open up key Ceramic Valley Enterprise Zone employment sites in Stoke-on-Trent, improve access to the city centre and ease congestion.

Residents and businesses are being invited to find out more about plans to create the new Etruria Valley link road into Stoke-on-Trentas city centre and upgrade part of the A500 at consultation events next week. Four drop-in events will take place next week to provide information on the proposals for both schemes, which are aimed at reducing congestion, creating better access, and improving safety.

The work will also help to attract investment, create new jobs, and open up employment land, including complementing the key Ceramic Valley Enterprise Zone development area. The Local Enterprise Partnership is providing AL26.5 million of funding towards the project

People attending the consultation exhibitions will be able to see the plans and ask questions of the project teams. The events will be on:
acMonday, 13 March, 9am to 3pm, at Bradwell Lodge Community Centre, Bradwell Lane, Porthill, Newcastle-under-Lyme, ST5 8PS.
acTuesday, 14 March, 1pm to 6pm, at Middleport Medical Centre, Newport Lane, Stoke-on-Trent, ST6 3NP;
acWednesday, 15 March, 9am to 3pm, at Middleport Medical Centre, Newport Lane, Stoke-on-Trent, ST6 3NP. Highways England will attend this event;
acThursday, 16 March, 2pm to 8pm, at Bradwell Lodge Community Centre, Bradwell Lane, Porthill, Newcastle-under-Lyme, ST5 8PS. Highways England will attend this event.

The plans for the first phase of works are for Stoke-on-Trent City Councilas AL40 million project to create a new link between the A500 and the city centre through the Etruria Valley site. This involves:
acBuilding a new road from the Wolstanton junction of the A500 to Festival Way in Etruria Valley, including bridges and a roundabout;
acImproving the two roundabouts at the Wolstanton junction;
acAn extension to Shelton Boulevard;
acReplacing the canal bridge at Newport Lane and connecting Newport Lane to the new link road.

If a planning application is successful, main work on the Etruria Valley link road project is expected to start in April 2018 and be completed towards the end of 2019.

Highways England will also provide information about a second phase of work which will complement the Etruria Valley link road project. The Highways England scheme will widen the A500, which connects Nantwich and the M6 with the city of Stoke-on-Trent, from two to three lanes between the Porthill and Wolstanton junctions, as part of the Governmentas AL15.2 billion road investment strategy.

David Frost, chairman of the Stoke-on-Trent and Staffordshire Local Enterprise Partnership (LEP), said: aThis is a key employment site in a prime position beside the A500 and this road is vital to open it up and bring thousands of new jobs to the area, a top priority for the LEP.

aWhat is really important is the quality of these jobs. We want to see high quality, better paid jobs and to capitalise on this fantastic location at the centre of the country.

aThe road will also improve travel and bring more vigour and life to the city centre.a

Councillor Jack Brereton, the city councilas cabinet member for regeneration and transport, said: aThe Etruria Valley link road will significantly reduce congestion and improve journey times by creating a new route into the city centre. It will help to ensure our transport network is able meet our future needs for new homes and jobs, by creating additional transport capacity.

aThis complements one of the main development sites in the Ceramic Valley Enterprise Zone, helping to grow the prosperity of our city. The work will transform a key gateway into the city and help open up employment sites, attracting investment and creating new jobs.a


Over 1,000 jobs are already being secured at the UK’s first Ceramic Valley Enterprise Zone in just six months.

Posted by | Ceramic Valley Enterprise Zone, Chatterley Valley, Chatterley Valley East, Etruria Valley, News | No Comments

This morning sawA the official launch of the Ceramic Valley Enterprise Zone at the Moat House Hotel, on Festival Park, Stoke-on-Trent. Expressions of interest have been received from more than 40 other businesses about moving onto theA Enterprise ZoneA a with the potential to provide a further huge boost to the Stoke-on-Trent and North Staffordshire economy.

The Ceramic Valley is one of only 44 Enterprise Zones across the country and is designed to accelerate growth in a range of employment sectors. It comprises four million square feet of commercial floor space a the equivalent of 250 football pitches a and has the potential for 9,000 jobs. The zone covers six key sites along the A500 corridor a five of which are in Stoke-on-Trent and one in Newcastle-under-Lyme.

Councillor Abi Brown, Stoke-on-Trent City Councilas deputy leader, and chair of the Ceramic Valley Enterprise Zone Board, said: aWe know the potential of the Enterprise Zone is huge, and the success in attracting businesses so far is fantastic. This has come through really close work with developers from a very early stage to understand their needs, as well as wide spread and innovative ways of promoting the benefits that it has to offer a this includes at international ceramic trade shows and even advertising on a local haulage companyas trucks.

aThis hard work is paying off, and the interest we have received from national and international businesses is really positive. It clearly demonstrates the confidence that is growing in the local economy.

aThere is interest in all six sites, and strong progress is already being made at Etruria Valley and at Highgate Ravensdale a where construction and visual signs of development are clear. Parcel delivery company DPD and carvery restaurant Brindley Farm are already on site and operational at Etruria Valley and Tile Mountain is building a distribution hub at Highgate Ravensdale.

aCurrent and proposed activity across the Enterprise Zone will already account for more than 1,000 jobs a with another 8,000 to come. This is great news for the local workforce and proves that businesses are recognising the benefits that investing in the area will bring.a

Enterprise Zone status helps to reduce the costs and barriers to business growth, making the site a real pull for international investors.

The six areas will regenerate largely brownfield land, with the potential for many multi-million pound investments over the next decade.

Benefits to businesses include a significant rate reduction over a five year period on five of the sites, enhanced capital allowances at the Etruria Valley site, and in certain circumstances, gap funding can be considered to support development.

Stoke-on-Trent and Staffordshire Local Enterprise Partnership chairman David Frost CBE said: aThe Ceramic Valley Enterprise Zone is a flagship project for the LEP and we are delighted with the amount of national and international interest this launch event is generating.

aThe Enterprise Zone is good news for our economy in stimulating inward investment, driving business growth and creating more and better jobs for local people. It is a very strong marketing tool, strengthening the reputation of Stoke-on-Trent and Staffordshire as a great location with excellent transport links, an enthusiastic workforce and a positive, forward-thinking approach to innovation and growth.a

The official launch event took place in front of over 200 investors, developers, government officials and business leaders. ItA included a key presentation by prominent government advisor Jackie Sadek, chief executive of UK Regeneration, who has followed regeneration in the city for a number of years.

The event also showcased the new Ceramic Valley Enterprise Zone app, which includes interactive digital content and news updates, with video footage and overhead images of the site.

Councillor Elizabeth Shenton, leader of Newcastle-under-Lyme Borough Council, said: aThe Ceramic Valley Enterprise Zone is a major step forward in North Staffordshireas offer to businesses looking to relocate. It includes a significant site in the Chatterley Valley, within the borough boundary, which will benefit from excellent road links via the Tunstall by-pass and the A500.

aThere has been interest from potential developers and discussions are on-going.a

Staffordshire County Council leader Philip Atkins said: aThe Chatterley Valley West site adds to the portfolio of prime business development sites in Staffordshire and Stoke-on-Trent. We will progress the delivery of the supporting infrastructure to the site a making it ready for business as soon as possible.

aWith the potential for one million square feet of commercial space, business rate relief because of the Enterprise Zone status and excellent connectivity, itas already attracting significant interest. The site will bring huge benefits locally, ensuring all business rates generated are retained by the local enterprise partnership.a

Ceramic Valley already attracting asignificant interesta

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National and international companies are already expressing an interest in the Ceramic Valley, less than two weeks since the area was granted Enterprise Zone status by government.

Deputy council leader Abi Brown has revealed that the city council is in talks with major UK and overseas companies about the potential of the site.

At the end of November the government announced Ceramic Valley as one of only 18 new Enterprise Zones across the country, despite massive competition.

The zone is a partnership between Stoke-on-Trent City Council and Newcastle-under-Lyme Borough Council. It comprises a chain of five enterprise development locations along the A500 corridor through the city and one in Newcastle-under-Lyme. Based on nationally recognised standards for business use floor space, the sites are large enough to accommodate 9,000 new jobs in the city.

Enterprise Zone status helps to reduce the costs and barriers to business growth, making the city a real pull for international investors.

The six areas will regenerate over 240 hectares of largely brownfield land, with the potential for over AL2.5 billion of investment over the next decade.

Councillor Brown said: aOur phones havenat stopped ringing since the announcement by government, and it is fabulous news that there is already such interest.

aWe have had significant interest from UK and overseas companies, and that dialogue will continue. We are working hard to secure investment for the area.

aAttracting Enterprise Zone status is another shot in the arm for our cityas economy. Weare already one of the countryas fastest growing economies and this status shows the confidence from government in our achievements and future ambition.a

Elizabeth Shenton, Leader of Newcastle-under-Lyme Borough Council, said, aCeramic Valley is big news for North Staffordshire and what we are jointly trying to achieve for the economic future of the area.

aThe first phase of the boroughas Chatterley Valley site is a key part of the Ceramic Valley Enterprise Zone and has already seen the creation of the outstanding Blue Planet building, now a significant part of JCBas global business.

aThe next phase of the Chatterley Valley project is to deliver the 40 hectares of land to the west of the railway land and we are in talks with developer Harworth Estates about plans to bring this forward, both for large scale inward investment purposes and for small business accommodation.A Hopefully, this would help bring a further 1,500 jobs to the area.a


DPD takes possession of Etruria Valley D.C.

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St Modwen has handed over two distribution centres to parcel delivery company DPD, including the Etruria Valley depot in Stoke-on-Trent. The 63,000 sq. ft. unit is available for the busy Christmas period and will ensure the retention of 100 jobs and is expected to create a further 125 new jobs.

DPD chief executive Dwain McDonald said: “With Etruria Valley providing quick and easy access to the M6 and Stonebridge Park directly fronting the A580, both sites offer strategic locations with excellent transport links which will cater for our growing business in both regions.

“We are excited to have completed our fit-out at our Etruria Valley facility in time for the busy Christmas period and look forward to start trading at Stonebridge Park in early 2016.”

Ceramic Valley Enterprise Zone gets the go-ahead

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Government approval for a new Ceramic Valley Enterprise Zone in Stoke-on-Trent and North Staffordshire has been warmly welcomed by the Stoke-on-Trent and Staffordshire Local Enterprise Partnership (LEP), which coordinated the bid.

Chancellor George Osborne today gave the go-ahead for Ceramic Valley, one of 26 new enterprise zones announced as part of the Autumn Statement and Spending Review.

Ceramic Valley will be the countryas first high-technology ceramics enterprise zone, and will be developed on land along the A500 corridor in Stoke-on-Trent and Newcastle-under-Lyme. The extra funding and investment available through the zone will help to expand the areaas advanced manufacturing sector, one of the LEPas top priorities for economic growth, and develop new technologies for engineering

Stoke-on-Trent and Staffordshire LEP chairman David Frost CBE said he was delighted by todayas news that the Government had backed the bid. Ceramic Valley would be great news for the local economy by driving business growth and creating more and better jobs for local residents, he added.

aThe Enterprise Zone will have a major positive impact for our area, not only in financial benefits to businesses and the LEP, but also in raising the profile of Stoke-on-Trent and Staffordshire,a he said.

aAn Enterprise Zone is a very strong marketing tool in attracting inward investment and strengthening our reputation nationally and internationally as a great location with a forward-looking, positive approach to innovation and growth.a

The Ceramic Valley scheme aims to create 9,000 jobs by developing mainly brownfield sites along the A500 corridor, including at Tunstall, Chatterley Valley, Etruria Valley, and Cliffe Vale.

The cityas research expertise, skills, supply chains and connectivity make Stoke-on-Trent a natural hub for advanced ceramics, and the rapid growth of a Ceramic Valley will enable the UK to compete with the growing technical ceramics sectors in the US, Germany and Italy. The scheme will help to speed up the diversification of the areaas key industry from pottery to technical ceramics.

Businesses basing themselves in Enterprise Zones can access a number of benefits including up to 100% business rate discount worth up to AL275,000 per business over a 5-year period and enhanced capital allowances (tax relief) to businesses making large investments in plant and machinery.

There is also 100% retention of business rate growth for LEPS, to enable them to fund development on Enterprise Zones.

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