An artist's impression of the mixed-use scheme.

Planning permission has been approved for the development of a mixed-use scheme at a historic former ceramic factory in Stoke-on-Trent, Staffordshire.


A grade II-listed building in Longton (Stoke-on-Trent) looks set for a new lease of life, following planning approval for a mixed-use scheme.

Aynsley Mill, located on Sutherland Road, has been earmarked for the scheme and will be renovated to provided office space, industrial space, storage, retail and leisure uses. The site is the former home of historic ceramic company, Aynsley China, who had been operating from the site since 1875, until the company’s factory closed in 2014.

London-based property specialist, Purcla Limited is behind the application, which will create 21 jobs at the facility (along with 103 car parking spaces).

A statement submitted by Purcla Limited:

“The proposal ensures the delivery of commercial growth in the town centre that mirrors the aims and objectives of the core strategy.

“The proposal has a high positive impact upon the welfare of the people attending the gym and pole fitness units on-site and gives people a focus and ensures spiritual wellbeing for members, as well as a base to form friendships.

“The reuse of a redundant building in a sustainable location will bring benefit in terms of its position next to local transport hubs and in doing so preserving an important piece of architectural history in Longton for future generations.”

Related