A blog post from The Kind Group highlighting why Staffordshire has become the ideal location for their business


Here at the Kind Group we have been looking at what the new “norm” will look like post lockdown and our “return to work” procedure is now well underway. As a group we have continued to operate “business as usual” and I am very pleased and proud of how the whole Kind team has adapted and continued to provide excellent service across the Group during the Covid-19 pandemic, we’ve been achieving great things while working remotely.

The Kind Financial Services team are used to working remotely and have always operated successfully this way, however, the lockdown has certainly given me time to reflect on how the wider group operates and it has certainly proven that we don’t need to be in a large corporate city centre office to be effective. During this period we have held virtual round tables with a number of our clients and have spoken with the Kind Consultancy and Kind Commercial teams regarding the pro’s and con’s of homeworking, whilst there are a huge amount of positives to remote working it is clear that personal interaction is the thing that has been missed the most despite Zoom/Teams, etc

Following a lot of discussions and careful thought, we have implemented more remote working into our week and have relocated out of Birmingham into our new office in the heart of Lichfield. The benefits we’ve seen have been immediate. The Consultancy team all live nearby so now have much shorter commutes, giving them more flexibility in how they structure their work days. The location is a benefit in itself – being able to step outside and take lunch in the park or by the river rather in the crowded city centre can really help to clear your head during a busy day. And even though we’ve left Birmingham, our office is just a short walk from Lichfield City train station so we’re still very well connected when we need to visit clients who are further afield. We also maintain a Virtual Office back in the city, giving us the best of both worlds.

We have been busy throughout this period and it just goes to show the presence in the market places we sit across. I have seen a large uptake across the Mortgage and Commercial finance businesses the last few weeks and it is good to see SME’s and Personal clients are moving forward with their plans.

Kind Consultancy also has seen an increase in activity over the last month and combined we are in for a strong end of the year – and with so much to work on, I’m always excited to head in to our new Staffordshire office in the morning.

Mathew Kind
Founder & Director, The Kind Group

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Fradley Park Lichfield
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Aerial Photograph of Fradley Park Lichfield

Fradley Park is strategically located between Birmingham and Derby on the northern edge of the Birmingham conurbation.