Plans have been lodged for a landmark mixed-use scheme aiming to create a new urban quarter in Stoke-on-Trent. The project is expected to generate hundreds of jobs in the city.

Capital & Centric and Bowmer & Kirkland are seeking the go-ahead to redevelop land at Goods Yard.

The site was historically developed as a goods yard, an interchange between the canal and the railway. It is currently occupied by a collection of industrial/warehouse buildings, the largest of which is known as Swift House.

It was revealed in March of this year that Capital & Centric was working with Stoke-on-Trent City Council to create a new urban quarter next to the city’s main train station.

The newly submitted plans would be implemented in two phases. Phase one involves the construction of a nine-storey build-to-rent building providing 174 apartments, along with private amenity space for residents and ground floor retail/leisure floorspace.

Additionally, the scheme will provide a variety of flexible commercial spaces. The Blue Signal Box will be retained, as will the basement of Swift House, to offer a flexible space for a range of functions/gatherings.

Outline permission is also sought for a hotel development which has the potential to rise to 12 storeys.

It is anticipated that the hotel could provide approximately 150 beds. However, the final details would be confirmed at the reserved matters stage.

Overall, the proposed development has the potential to generate up to 441 FTE jobs.

A statement filed with the council on behalf of the applicants said: "The scheme intends to redevelop a site within a highly prominent location alongside Stoke Railway Station to create a diverse, thriving, mixed-use development.

"The development intends to create homes, jobs and a rich cultural environment that will make it a thriving creative district, and a visitor destination for the city.

"The scheme will build on Stoke's strong creative/making culture and history to create an environment which acts as a catalyst for further growth and innovation.

"In addition, the development will reflect Stoke's long-term ambitions to be a healthy and sustainable city, whilst also offering inclusive equal opportunities for the widest range of users."

Tim Heatley, co-founder of Capital & Centric, said: 

“We’ve been floored with the reaction from Stoke-on-Trent and the positivity shown for the Goods Yard. We’ve designed every inch of the site to create a genuine community, with design-led new homes surrounded by new public spaces, shops, work spaces, bars and cafes.

“Our design really celebrates the heritage of the area and the awesome site location, from the planned detailing in the public square – a nod to the site’s historic railway connection – to the re-opening of the water’s edge and stunning vaulted warehouse for people to enjoy. This is a real moment for Stoke-on-Trent. People are excited for the Goods Yard and we can’t wait to deliver a special community that people can be really proud of.”

Located next to Stoke-on-Trent train station – making it HS2 connected – and on the doorstep of Staffordshire University, the Trent and Mersey Canal and the A500, the site is in an ideal location for commuters, students, visitors and businesses. 

Capital & Centric are working in partnership with Stoke-on-Trent City Council to bring forward the landmark project.

Cllr Abi Brown, leader of the city council, said: 

“Being successful with not one, not two but three bids to the Levelling Up Fund was a fantastic result for our city, and a real vote of confidence in the direction we are moving. The funding will turbo charge our regeneration plans and provide new jobs, homes and investment into our local economy. 

“Obviously the Goods Yard was the focus of one of our successful Levelling Up Fund bids and it’s exciting that Capital & Centric have kept the momentum going by submitting their planning application. This is a HS2 connected site with a massive amount of potential, and one we have been pushing forward as a fantastic development opportunity to the market for the last four years. These things don’t just happen overnight or without a lot of hard work behind the scenes so to now be at the stage where a planning application has gone in is a fantastic sign of progress in itself and very encouraging. 

“There are so many great things happening across the city right now, and many more projects in the pipeline that will transform derelict sites and disused buildings into thriving places to live, work and play. Stoke-on-Trent is open for business and we will continue to push for the very best for the city and our residents.”

Plans for the Goods Yard include: 

  • The Goods Yard Living: Featuring over 170 design-led apartments for rent, with a mix of 1,2 and 3-bed homes. The new building is planned to feature private resident gardens, as well as resident facilities such as a café or bike repair shop, alongside other uses such as a gym or convenience store.

  • Signal Box: A café-bar in what is currently a derelict Network Rail signal box.

  • Vaults Warehouse: Restoration of the stunning, locally-listed, brick vaulted, below ground warehouse to create a combined workspace and leisure venue.

  • Canalside Jetty: Opening up the water’s edge to the public and creating a potential mooring point for visiting canal boats or a water taxi.

  • The Pavilion: A contemporary building with an industrial feel that will provide 5,000sq.ft. of floor area in a double height space that will be made available for workspace and/or leisure uses.

  • The Goods Yard Square: A bustling public square at the heart of the site, with seating, gardens and spaces for pop-up events, with pedestrian and cycle links to the surrounding area

  • Hotel: A 150-bed hotel (to be delivered as part of Phase 2)

Capital & Centric is also on the hunt for pop ups to use the space in the meantime. Those with an idea for an event or use for the space are encouraged to get in touch. 

People are encouraged to head down to the site for this weekend’s charity Art Slam for DJs, some of the best local drinks and eats, and special surprises on the night. 

Date: Saturday 27 November 2021, 7pm – 11pm
Location: The Goods Yard, Glebe Street, Stoke-on-Trent, ST4 1HG
Tickets: £5 and available now from


The Goods Yard
The Goods Yard

In March 2021, Capital&Centric announced plans for the exciting new Urban Quarter in Stoke-on-Trent next to the main train station. The plans will involve a transformation of the city centre site, with around 180 new homes, a 150-bed hotel, 25,000 sq ft of workspaces and 10,000 sq ft of retail and leisure space.