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Cost Competitiveness

Improve Your Competitive Advantage


To be a successful business, you need to control your costs. Stoke-on-Trent and Staffordshire offers a comparative cost advantage over most UK locations. But most importantly, our cost-effectiveness does not require any compromises on quality. Why else would global firms like JCB, Amazon, Molson-Coors, Michelin and Vodafone choose to locate and expand here?

Commercial and Industrial Property Costs
Our wide range of available offices, science parks, industrial and distribution units are extremely competitive compared to neighbouring areas and the national average.

Salary Costs
Wage costs in Stoke-on-Trent and Staffordshire are consistently lower than national and regional averages across manufacturing and services sectors.

Manufacturing -Skilled Operative Outboud Telesales
Stafford £19,594 £15,847
Stoke-on-Trent £18,086 £14,498
West Midlands £20,670 £15,847
National £20,886 £16,858

Source: Reward Data August 2018

Living Costs
With house prices a fraction of the cost here than elsewhere in the UK, there is a significant cost of living advantage with higher disposable income and more home for your money.

Average House Price Average Detached House Price
Stoke-on-Trent £110,811 £186,336
Staffordshire £192,748 £282,251
Greater Manchester £165,881 £283,083
West Midlands £169,857 £308,187
National Average £265,544 £359,785

Source: Land Registry of England and Wales, June 2015